I have often told Booker representatives that different parts of Booker feel like they were built and designed by different people for different purposes. Additionally, it seems like these different people (or teams, maybe) don’t talk to each other. This might work if there was still some cohesiveness for our staff and/or our customers, but that is not the case.
Here is just one example of this. I have mentioned before that there are three ways for our customers to schedule on the Booker platform: through an iFrame on our website (I think Booker refers to this as CF1), through our Booker customer app (which may be CF2), and through a FaceBook plugin.
When a customer schedules an appointment using our website (CF1), they receive a confirmation email that looks like this:
On the other hand, when a customer schedules an appointment using our paid Booker mobile app (CF2), they receive an appointment confirmation email that looks like this:
Look at those two emails again and note the lack of similarity. They use different layouts, different colors, and different fonts. In fact, they look like they came from different companies! Nope, they both came from Booker and were sent to the same customer. And yes, this confuses our customers and usually results in a phone call to our office asking what happened.